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Ford Custom Magazine
Client: Ford Motor Company
Agency: Latcha+Associates
Solely responsible for all art direction, asset creation, and layout of five annual issues.
Ford Custom is an annual dealer-facing,
perfect-bound catalog dedicated to helping
Ford owners across North America personalize their vehicles. This nearly 300-page comprehensive catalog contains images and details for every Ford Accessory offered for all current and some past models. That's 2,500 images in one book!
Ford Order Guide Companion
Client: Ford Motor Company
Agency: Latcha+Associates
Solely responsible for all art direction, asset creation, and layout of five annual issues.
This dealer-targeted annual catalog promotes factory-installed packages and stand-alone accessory options for dealers to outfit vehicles in their showrooms.
When I took over the account, this book needed some hierarchical help. Users were absolutely assaulted with information, and an entirely new system was needed to tame the onslaught. Five annual issues later, this system remains unbroken.